Taylor Swift’s ‘Eras Tour’ Film Becomes a Cultural Event

Taylor Swift

Taylor Swift: Jennifer Gamez and Kellie Marsalli became instant friends during a chance encounter at AMC Lincoln Square 13, one of New York City’s busiest theaters, where they both attended the “Taylor Swift: The Eras Tour ” concert film’s first screening. Gamez admired Marsalli’s bracelet and cat shirt, sparking a connection. Taylor Swift’s magic, as Marsalli in a “Lover”-inspired pink suit over a feline-printed top noted, lies in uniting people of all ages and backgrounds.

The Swifties, unmistakable in their pastels, glitter, and concert tees, have turned Swift’s concert film into a cultural phenomenon. With $100 million in global advance ticket sales, “Eras Tour” is expected to have a huge opening weekend.

Taylor Swift's 'Eras Tour' Film Becomes a Cultural Event

AMC’s Upper West Side theater was chosen by many because of its colossal IMAX screen, creating a numerically loaded experience reminiscent of Swift’s world. Moviegoers have transformed the screening into a concert-like atmosphere, dancing, singing, and capturing moments on their phones at Swift’s suggestion.

For die-hard fans like Kodi Haney, 27, and Alexis Neuville, 27, who attended the “Eras Tour” multiple times, the film offers an opportunity to relive the experience with better views and to remember the show. The film’s release date on Friday the 13th was intentional to prevent spoilers.

Taylor Swift's 'Eras Tour' Film Becomes a Cultural Event

Opening night is just the beginning for some, like Jared Bass, 25, who bought tickets for multiple showtimes throughout the weekend. The ambiance and shared excitement among Swifties create a unique atmosphere that keeps drawing them back.